Brand positioning: The art of carving your niche in the market You know how you have that one favourite person in your life? Think about it. Yes, that one. That special person who’s found a special place in your life. Who is set apart from everyone else in your life? Who stands out as unique […]
What is brand positioning and why is it important? Read More »
Brand Logo, why is it such a big deal? Ask yourself this. What’s the first thing people notice about your brand? Is it the technical features? Nope. Is it the personality? Not quite. Alright, we’ll cut the suspense (drum roll) It’s your logo. That’s right. Your brand logo is important to your business because it
Exploring logo design: the face of your brand Read More »
Defining Brand Identity: Before getting into the finer details of the topic, let’s define what brand identity is. It won’t take long, I promise? Brand identity refers to the collection of tangible and intangible attributes that shape how a brand is perceived by its customers. It goes beyond merely designing a logo or choosing a
The Essence of Brand Identity: A close look Read More »
Let’s face it. The practice of professional communication has become highly complex, hasn’t it? Not just of technology, social media, and the need to connect with global audiences, but also because “communication” means different things to different audiences. To cut through the noise and engage consumers, companies need to adopt a cohesive and integrated
Integrated marketing communication Read More »
Let’s start off with a simple analogy, shall we? Here we go. Strategic marketing planning is like a game of chess where you strategize how to make your brand the king, while your competitors are left playing checkers. Funny right? Let’s get more serious then. Strategic marketing planning is the process of creating a roadmap
An article about strategic marketing planning Read More »
By definition, brand pillars are the foundational tenets on which a brand is built. Let’s simplify that sentence for you. Brand pillars are the values and characteristics that make up your brand. On a philosophical level, this means pillars of brand building are the integrated system that encompasses what a brand stands for, why it
There is plenty that can be said about colors from a brand recognition point of view to impact on human behavior, perception, and thoughts. Colors play an important part in your company brand. They help build the foundations of creating a memorable logo that people can associate with your organization/product. It is important to understand
8 Most Famous Logo Colors. Read More »
Colour is an extremely important aspect of design and branding. In fact, it is one of the most powerful tools a designer can have. It plays an integral part in influencing people into buying a product or service and is used to represent your company’s image and message. However, what many people don’t know is
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When you think of branding, what is the first thing that pops in your mind? it’s the Logo, right!?. But it goes beyond creating a logo. So, what is branding? Branding is your identity, your voice, your promise to your consumers. Along with your product or services, it is the content you share and the
What Is Branding and Why Is It Important for Your Small Business? Read More »
As Jeff Bezos says, “It’s hard to find things that won’t sell online” and it’s true! Yes, the pandemic made a huge impact on how people spend, but they still do go online to shop for almost anything under the sun! We have put together a few basics for you to simplify your brand’s journey
Basic guide to take your brand online. Read More »