Let’s start off with a simple analogy, shall we? Here we go. Strategic marketing planning is like a game of chess where you strategize how to make your brand the king, while your competitors are left playing checkers. Funny right? Let’s get more serious then. Strategic marketing planning is the process of creating a roadmap […]
An article about strategic marketing planning Read More »
By definition, brand pillars are the foundational tenets on which a brand is built. Let’s simplify that sentence for you. Brand pillars are the values and characteristics that make up your brand. On a philosophical level, this means pillars of brand building are the integrated system that encompasses what a brand stands for, why it
There is plenty that can be said about colors from a brand recognition point of view to impact on human behavior, perception, and thoughts. Colors play an important part in your company brand. They help build the foundations of creating a memorable logo that people can associate with your organization/product. It is important to understand
8 Most Famous Logo Colors. Read More »
Colour is an extremely important aspect of design and branding. In fact, it is one of the most powerful tools a designer can have. It plays an integral part in influencing people into buying a product or service and is used to represent your company’s image and message. However, what many people don’t know is
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When you think of branding, what is the first thing that pops in your mind? it’s the Logo, right!?. But it goes beyond creating a logo. So, what is branding? Branding is your identity, your voice, your promise to your consumers. Along with your product or services, it is the content you share and the
What Is Branding and Why Is It Important for Your Small Business? Read More »
As Jeff Bezos says, “It’s hard to find things that won’t sell online” and it’s true! Yes, the pandemic made a huge impact on how people spend, but they still do go online to shop for almost anything under the sun! We have put together a few basics for you to simplify your brand’s journey
Basic guide to take your brand online. Read More »
The go-getter attitude, adventurous nature, the agile yet united culture, there is so much to love about MSMEs! We truly admire their passion for solving a problem, no matter how big or small. Starting with budget constraints to manpower management there are many hurdles to starting a small business. But their determination knows no boundaries.
MSMEs in India – Why Do We Love Them? Read More »
Digital marketing is a critical component of your company’s overall strategy. However, we believe that the question of whether or not MSMEs need it has remained debatable for far too long! In recent times, digital marketing has dramatically altered the way Micro, Small, and Medium Businesses (MSMEs) engage and connect with their clients. It has enabled MSMEs to be at the right place and
5 Reasons why Digital Marketing is for Your Small Business! Read More »
Over half a century, MSMEs have emerged as a high powered and dynamic sector in India deserving special recognition. They hand in a significant offering to the economy with a 30% contribution towards India’s GDP. Through industrialization of rural India this sector provides significant employment opportunities assisting the socio-economic development of the country. The non-agriculture
MSME India – Importance and Future Prospects. Read More »